Privacy Policy

Privacy Notice

Last updated: June 2026

1. Introduction

Larsen Strings (“Larsen Strings”, “we”, “us”, or “our”) is committed to protecting the privacy of visitors to our website and ensuring that personal data is processed responsibly and transparently.
This Privacy Notice explains how we collect, use, disclose, store, and protect personal data when you visit our website.
Larsen Strings is established within the European Union and provides information about its products and services to visitors worldwide. We process personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and other applicable privacy legislation.

2. Data Controller

The data controller responsible for this website is:

Larsen Strings

Larsen Strings A/S is a company registered in Denmark whose registered address is at Ingolf Nielsens Vej 14A, DK-6400, Sønderborg, Denmark, EU.

Contact: mail@larsenstrings.com

3. Personal Data We Collect

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type and operating system
• Language preferences
• Date and time of access
• Referring website addresses
• Pages visited and navigation behaviour
• Technical diagnostic information

Information from Cookies and Similar Technologies

We use cookies and similar technologies to:

• Ensure the website functions correctly
• Remember your cookie preferences
• Measure website traffic and usage patterns
• Improve website performance and user experience

Further details are provided in our Cookie Policy and through our cookie consent banner.

4. How We Use Personal Data

We process personal data for the following purposes:

• Operating and maintaining the website
• Ensuring website security and performance
• Understanding how visitors use the website
• Improving website content and functionality
• Measuring audience engagement and website effectiveness
• Complying with legal obligations
• Protecting our legitimate business interests

We do not sell personal data to third parties.

5. Legal Basis for Processing

Where the GDPR applies, we rely on the following legal bases:

Legitimate Interests

We process certain technical and security-related information because it is necessary for our legitimate interests in:

• Maintaining website security
• Preventing fraud and misuse
• Operating and improving our website
• Protecting our systems and business operations

Consent

Where required by law, including for analytics and certain non-essential cookies, we process personal data only after obtaining your consent.
You may withdraw or modify your consent at any time through our cookie consent tool.

Legal Obligations

We may process personal data where necessary to comply with legal or regulatory requirements.

6. Cookies

Our website uses cookies and similar technologies.

We use Cookiebot to manage cookie consent and provide visitors with control over non-essential cookies.

When you first visit our website, you will be presented with a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences

Your choices can be modified at any time through the cookie settings available on the website.

7. Google Analytics

We use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website and to improve user experience.

Google Analytics may collect information such as:

• Pages viewed
• Time spent on pages
• Device and browser information
• Approximate geographic location
• Website interactions

Google Analytics is activated only where legally required consent has been provided.

Google may process this information on servers located in various countries. Appropriate safeguards are implemented where required under applicable data protection laws.
Further information can be found in Google’s Privacy Policy.

8. Embedded YouTube Videos

Some pages of our website contain embedded videos provided by YouTube, a service operated by Google.

When you interact with embedded YouTube content, YouTube may collect information including:

• IP address
• Device information
• Viewing activity
• Cookie identifiers

Depending on your settings and interactions, YouTube may associate this information with your Google account.

Additional information is available in Google’s Privacy Policy.

9. Google Fonts

Our website uses Google Fonts to ensure consistent and attractive presentation of text across devices and browsers.

When your browser loads Google Fonts, certain technical information, including your IP address, may be transmitted to Google servers.

We use Google Fonts only where legally permissible and in accordance with applicable privacy requirements.

10. Website Hosting

Our website is hosted by Kinsta.

As part of providing hosting and security services, Kinsta may process technical data including:

• IP addresses
• Access logs
• Security and performance information

Such processing is necessary to maintain the security, reliability, and functionality of the website.

11. International Data Transfers

As our website uses service providers that may operate internationally, personal data may be transferred to countries outside the European Economic Area (EEA) or your country of residence.

Where such transfers occur, we implement appropriate safeguards as required by applicable law, including:

• European Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other approved transfer mechanisms

12. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Notice.

Retention periods may vary depending on:

• Technical requirements
• Security needs
• Legal obligations
• Legitimate business purposes

Website logs and analytics data are retained only for appropriate operational and analytical purposes and are periodically reviewed.

13. Security

We implement appropriate technical and organisational measures designed to protect personal data against:

• Unauthorised access
• Disclosure
• Alteration
• Loss
• Destruction

Despite these measures, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

14. Your Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate information
• Request deletion of personal data
• Request restriction of processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the details provided below.

15. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage visitors to review the privacy policies of any external websites they visit.

16. Feedback Forms and Surveys

Our website includes feedback forms and surveys that allow customers, musicians, dealers, and website visitors to share their experiences, opinions, and suggestions regarding our products and services.

When you submit feedback through these forms, we may collect personal data that you voluntarily provide, including your name, email address, country, instrument information, product information, and any comments or feedback you choose to share.

Feedback submissions are collected and managed using Zoho Survey, a service provided by Zoho Corporation. Information submitted through our feedback forms is processed and stored on our behalf in accordance with applicable data protection laws, including the GDPR.

We use this information to evaluate customer satisfaction, improve our products and services, support product development, respond to enquiries, and better understand the needs of our customers and users.

The legal basis for this processing is your consent, provided when you voluntarily submit a feedback form, and our legitimate interest in improving our products and services.

You may withdraw your consent at any time by contacting us at mail@larsenstrings.com. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

We retain feedback data only for as long as necessary to fulfil the purposes for which it was collected or to comply with applicable legal obligations.

17. Marketing Communications

If you choose to receive news, product updates or other communications from Larsen Strings, the contact information you provide may be stored in our customer relationship management (CRM) system, Zoho CRM.

We will use your information to send you communications that you have requested or consented to receive and to manage our relationship with you. The legal basis for this processing is your consent.

You may withdraw your consent or unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at mail@larsenstrings.com.

We do not sell your personal data to third parties for marketing purposes.

18. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in legal requirements, technologies, or business practices.

Any updates will be published on this page together with the revised “Last updated” date.

19. Contact Information

If you have questions about this Privacy Notice or our processing of personal data, please contact:

Larsen Strings

Larsen Strings A/S is a company registered in Denmark whose registered address is at Ingolf Nielsens Vej 14A, DK-6400, Sønderborg, Denmark, EU.

Contact: mail@larsenstrings.com

20. Right to Lodge a Complaint

If you are located within the European Economic Area, you have the right to lodge a complaint with your local data protection authority.

A list of EU supervisory authorities is available through the European Data Protection Board.

Visitors located in other jurisdictions may contact their local privacy regulator where applicable.